A voyage into the back-endExternal Reference
By Álvaro Panizo on 23 August 2018
Today the employment world of Software Engineering has become a fierce battle field characterized by the diversity of the weapons that each fighter brings to eliminate the competition. Education can fall short in a world in which each discipline requires years of experience to deepen the understanding of the concepts and their basis, turning the notion of a “jack of all trades and a master of none” on its head.
It's time to focus on site search and performanceBlog Post
By Olalla Salazar on 22 August 2018
eCommerce search has changed a lot in the last few years. Everyone´s experienced that feeling of frustration when using a search box to look for a specific product and not being able to find it, even when we know with certainty that the product exits in the catalogue. Fortunately, this feeling is becoming rarer these days. However, that doesn't mean that the problem has been completely resolved. Site search experience is much more than just avoiding the frustration a user feels when their expectations aren’t reached; it’s about achieving consistency, reliability and user happiness through the search box.
Let´s talk about TestingExternal Reference
By Jorge Gabriel on 07 August 2018
Frequently, and especially in social networks and technology forums, I come across essays on the principles of the methodology of testing. Among the different approaches, there are those who strongly defend manual testing against automatic tests, and then I also find many who throw away human testing to leave everything in the hands of the automated tests.
Scientists vs Dreamers in Product ManagementExternal Reference
By Angel Maldonado on 30 July 2018
Being data driven is considered a good thing, there is truth in it, but there is also truth in questioning it. There is danger in prioritising reason over unreason when it comes to exercising...
Why Findability is the only real metrics that matters and why we’ve evolved how we measure itBlog Post
17 July 2018
When you browse on an eCommerce site, you’re perhaps unaware of the amount of information you’re generating, and the same happens when you make a query on a search engine. All your activity, from the searches to the navigation to the add to cart, generates data which is extremely useful for online retailers. What’s more, this information often forms a basis for the decisions they take to improve their site and services.
“How to use customer obsession to build products that delight”Blog Post
By Angel Maldonado on 09 July 2018
I had the personal pleasure to attend and host our first ProductTank meet-up in Barcelona last week with guest speaker Jeff Gothelf, author of Lean UX and Sense and Respond, and organised by Gino Micacchi.
Summer Sales Outpace Black FridayBlog Post
By Germán Heredia on 05 July 2018
The summer sales period can witness some of the busiest shopping days of the year for particular retailers, generating high traffic, high buying intent and a high emotional sentiment from consumers, and this year certainly didn’t disappoint.
THE FUTURE OF AI IS PEOPLEExternal Reference
By Angel Maldonado on 13 June 2018
Why AI has become a cherished part of digital and how creativity will dictate its future.
The Challenging Dimensions of Image Recognition (2º part)External Reference
28 May 2018
Machine Learning and Artificial Intelligence have been gaining traction and popularity over the last few years, and beyond Google’s tech scene. As eCommerce continues to grow at such an electric pace, we see more and more features, from recommendations and search ranking to alert systems, that are driven by deep learning and artificial intelligence technologies.
Online book searches increase by more than 100% during fairs or on special datesBlog Post
By Germán Heredia on 25 May 2018
Special Dates are distinct days or periods that demonstrate unique behaviours as customers exhibit different and singular characteristics, representing a huge selling and revenue potential. The opening of the Madrid Book Fair in El Retiro Park on Friday 25 May is one such opportunity when booksellers can leverage the heightened interest the fair stimulates in literature and convert this period into a major generator of additional income.
Searching for Seasonal Keywords within the Data ForestExternal Reference
By Germán Heredia on 21 May 2018
At EmpathyBroker one of the challenges we’ve taken on is to develop Data Visualization into one of our crown jewels. We’ve invested a lot of time and resource in this area and one visualization that’s been particularly interesting is that of keywords. In fact, we started working on this due to a huge customer demand and a desire to understand the use of site search queries and terms.
Zara’s intelligent use of search data is transforming it’s online store and putting the customer back at the centreExternal Reference
By Borja Santaolalla on 15 May 2018
Zara.com opened its doors to a selection of media titles earlier this year for the first time ever, and the resulting articles generated a lot of attention within the fashion industry. I personally found it very interesting to see the role that search now plays within their digital agenda. In particular, the way search data is being used for a number of diverse purposes and within different departments beyond purely helping users to find products.
Really Understanding Zero Results SearchesExternal Reference
By José Cabañeros on 03 May 2018
“What products are customers currently demanding that we don’t have?” This question is probably one of the most repeatedly asked by all eCommerce companies in order to understand demand and product replacement. The answer seems obvious “The products that people search for and can’t find!” But, this isn’t entirely true.
WORLD BOOK DAY SEARCH INSIGHTSBlog Post
By Germán Heredia on 30 April 2018
As we´ve looked at previously with Black Friday and Valentine´s Day, special dates generate unique behaviours. For booksellers, World Book Day is their Black Friday with huge selling and revenue potential as consumers rediscover their love for reading and books. Established by UNESCO, it´s a celebration of authors, illustrators, books and reading around the world and the one-day festival is celebrated in over 100 countries, driving millions of buyers worldwide.
The role of search and browse when building a commerce productExternal Reference
By Angel Maldonado on 10 April 2018
Think of Buying as a dance; a fun movement of attempted balance between emotion and reason, between desire and need.
The Personal Data storm makes me wonder What is the future of User Profiling in Commerce?External Reference
By Angel Maldonado on 21 March 2018
GDPR and Facebook rebuke will change the way online players treat Personal Data Online players have already started to overhaul their Personal Data participatory systems and partnerships. Seeking to drastically reduce Personal Data usage beyond their strict needs as they try to appease Europeans and even Worldwide consumers while also re-establishing trust.
Search is redefining the ecommerce experienceExternal Reference
By Borja Santaolalla on 12 March 2018
It’s not enough anymore to just design a great product. Nor is it to have the coolest store. I mean yes, it definitely helps, but in the end it all comes back to brands and emotions. Making people feel unique and special. Making people feel good and connected to a brand through experience.
The Challenging Dimensions of Image Recognition (part 1)External Reference
02 March 2018
As consistent product data greases the wheels of eCommerce, the inconsistency that emerges from dealing with a large number of fashion items raises different challenges. How to organise and standardise the product data received from different retailers? Or, how to supply the missing information and ensure accuracy across distinctive catalogues?
SPECIAL DATES VALENTINE’S SEARCH INSIGHTSExternal Reference
By Germán Heredia on 23 February 2018
Romance was certainly in the air last week as many of us reached into our wallets to demonstrate our love. Valentine´s day has in fact become one of the busiest and most important days of the year for some eCommerce companies, driving millions of buyers worldwide.
Valentine’s Commerce Search?External Reference
By Angel Maldonado on 13 February 2018
Valentines drives hundreds of Millions of buyers who expose very unique Search & Navigation patterns. In our experience, Valentines buyers exhibit high commitment, knowing more about their desirable item, looking for shortcuts.
The Perfect Commerce StrategyExternal Reference
By Angel Maldonado on 07 February 2018
There are two ways of looking at the capacities that a Commerce Platform has to offer. One is technically, another experientially. Technically, a store is seen as a set of interconnected steps that serve a user in the so called Shopping Process. Experientially, a store is seen as a User Interfacing layer that serves a Human need to communicate.
2018's turning point GDPRExternal Reference
By Angel Maldonado on 27 December 2017
Understanding the significance of the GDPR directive triggers the notion of Data as a potential liability. The majority and the fastest growing sets of Data held by any online store or platform are in fact made of Personal Data.
Irresistible products aren’t reasoned into existenceExternal Reference
By Angel Maldonado on 28 November 2017
We live in a world of Data, relying on metrics religiously, unquestionably and following their lead.
The Dream UI A Magic Moments makerExternal Reference
By Angel Maldonado on 15 November 2017
When using the real world as a source of inspiration, the digital world is capable of creating principal memories or awakening moments. Leaving aside VR and upcoming voice or gesture innovations, everyday devices are already filled with visuals that bring life to the otherwise flat screen. Rotations, motions and transitions emulate the physics of our world; a mimicking act of Design (-Mimesis, Plato-) that connects with the Human Being who seeks to realise the basic need of feeling.
MongoDB Europe ’17 arcade beers and dataBlog Post
By Edgar Herrero on 14 November 2017
After an hour trip on the ‘Tube’ in a cold wet London Wednesday morning from Shepherd’s Bush to the O2 Arena where this years MongoDB Europe edition was held, we got there wet and hungry… BUT, what we would see was just going to change our moods for good.
Expressive Design in CommerceExternal Reference
By Angel Maldonado on 08 November 2017
An online store is a communication system where the Sender of a Message (-and the receiver of a response-) is a Human Being. When People are confronted with products and offers in a device screen as opposed to confronted with other Human Beings, our unique capacity to articulate and understand emotions is blocked.
What is Digital Empathy and how can we evoke itExternal Reference
By Angel Maldonado on 26 October 2017
How can eCommerce tools connect with the Human Being behind the Data? Many words have been written on personalisation. There are plenty of software products around profiling through Data. However, these tools provide little and in many cases no service when it comes to connect to our emotional drive.
ImagineYourData Learn career opportunities for Data VisualizationsBlog Post
23 October 2017
Did you know that DataViz is a multi-billion growing industry? The challenge for future developers is to know how to develop visual and actionable products in a world where data complexity is growing. Learn about the technologies used by ImagineYourData.com and EmpathyBroker.com to generate game-changing visualisations on our talk on Data Viz! When? Wednesday, 25 October 2017 at 12 am Where? Aula Magna in the Aulario Sur, Escuela Politécnica de Ingeniería de Gijón, University of Oviedo.
Presenting a new venture ImagineYourData.comBlog Post
By Angel Maldonado on 13 October 2017
The future of search is not search but Empathy. I am both pleased and excited to share a new venture: ImagineYourData.com ; an open lab where our amazing Data, Insights...
Keywords networkExternal Reference
06 October 2017
We were interested to find which relations exist across different queries, with that in mind we considered just the queries containing more than one keyword, removed all stopwords (words that do not carry any relevant information such as with, me and I), and plotted a diagram with the most frequent keywords, and their connections.
Seasonal KeywordsExternal Reference
01 October 2017
This chart shows how the main keywords on search queries change over winter, spring, summer and autumn.
Desktop vs Mobile IIExternal Reference
By Álvaro Díaz on 29 September 2017
As a further part of the comparison between the behaviour of users using Mobile and Desktop devices, we have analysed the distribution of Search traffic throughout the day.
Visualising Black FridayExternal Reference
By Angel Maldonado on 27 September 2017
We have all been exposed with excitement and concern to the challenges and opportunities that Sale campaigns pose to our stores and apps.
Desktop vs MobileExternal Reference
By Álvaro Díaz on 26 September 2017
This chart represents a comparison over the last year of the Search traffic evolution between Desktop and Mobile devices, showing a notable increase in Mobile traffic during the last months.
25 September 2017
We were interested to find how some end users queries behave through the whole year, and find out from the data if would emerge common patterns.
Why Conversion? Mmmm....Blog Post
By Angel Maldonado on 15 September 2017
Here is a collection of marketing messages from Software Vendors within the eCommerce Search offering: SLI-Systems: " Convert shoppers into buyers " Findify: "Sell more... " Bloomreach: " ...more discoverable,...
My First Data Visualization with StatsAPIExternal Reference
15 September 2017
This is my first post, where to start? after working roughly 2 weeks with the STATS API I would like to share my experience. As the way I see it, EmpathyBroker’s StatsAPI is aimed to process the data available in EmpathyBroker Search & Navigation eCommerce customers (queries, clicks, add2carts and all aspects of the search & navigation journey) and give insights, and shorten the distance between raw data and usable information.
Expressive Design in eCommerceBlog Post
By Angel Maldonado on 17 August 2017
Being Empathetic to the emotional nature of customers is the single trigger that can be the catalyst to create loyalty. Whether you call them Users, Visits, Sessions, Customers, they are People, just like you and I, driven by desires and emotions, People who have an special emotional connection with family, friends and also with he things they take into ownership.
Empathy appoints Eduardo Sanchez as Executive ChairmanBlog Post
28 June 2017
Empathy announced the appointment of Eduardo Sanchez as Executive Chairman. A seasoned software executive, he brings more than 25 years of experience on data, advanced analytics and cloud businesses.
A new professional environmentBlog Post
05 June 2017
At EmpathyBroker we believe that understanding engineering and computer students is very important. They will be our partners in the future and we need to transmit the philosophy and values of our company, our way of working and our products and services.