EmpathyDay 2016Blog Post
By Angel Maldonado on 18 April 2016
Could not feel happier and prouder after our 2016 EmpathyDay. This year everyone gathered in Asturias, celebrating our new team and offices in Gijon Technology Park.
The evolution of Merchandising tools Kill the Form and PlayBlog Post
By Angel Maldonado on 29 March 2016
Many tools are available to reduce the distance between People and Data in bi-directional ways. These tools can be grouped in three distinctive types User tools Data tools Business tools User tools explicitly allow a User to filter, relate, arrange, spell-check or refine their queries.
Self managed development teamsBlog Post
By Angel Maldonado on 02 February 2016
At EmpathyBroker we believe in the self, in the immense power contained in hope and self determination to resolve every challenge, one by one, one after another. Hierarchical structures, in our view, offer no value and in fact undermine self management. Development teams shall be given the right to control the work they do. Such responsibility implies accountability.
Announcing the new EmpathyBroker PlayBoardBlog Post
By Angel Maldonado on 08 January 2016
Our new PlayBoard will co-exist with the current version (v3) of our Dashboard, however our new admin tool is conceived as a Game, fulfilling a set of key use cases in SiteSearch and eCommerce Search management from a Gaming perspective.
My Three Kings EpiphanyBlog Post
By Angel Maldonado on 06 January 2016
Today January the 6th is the day Christians celebrate the arrival of the Three Kings and with it the end of the festive Christmas season. This day is celebrated as...
Monobrand vs Multibrand positioningBlog Post
11 March 2015
Since the Internet was introduced as a new media, it seamed advertising would be easier and cheaper from then on, in comparison with offline media.