Angel Maldonado is appointed ChairmanBlog Post
27 September 2016
It is a great pleasure for our company to announce two new appointments German Heredia, former CEO of NewTec joins as new EmpathyBroker CEO while Ángel Maldonado will promote to Chairman and board member, limiting his involvement in the company.
More than just SearchBlog Post
By Angel Maldonado on 22 September 2016
We all love Search, that one place where you can actually say something, type anything and get a response. Going into a site with illusion and willing to buy what you need. When sending a query one feels like opening a present wondering what is behind. And when a search engine knows the user, it gives exactly what he needs and wants.
eSPARES EMPATHY WITH NO LIMITSBlog Post
20 September 2016
When your business is about selling all kind of little pieces, big pieces, whatever pieces, pieces from different manufacturers and pieces from different places of the world you can only thing in one word ORGANIZATION. Everybody wonders how they can do it; when you go into a huge warehouse, ask to a sales guy for any part and then he comes back with that part in less than two minutes. How did he found it in such a labyrinth? Organization, again.
Why does Web Search work better than eCommerce Search?Blog Post
By Angel Maldonado on 15 September 2016
To the consumer, search within eCommerce has been traditionally a negative experience, particularly when compared with Web Search and other consumer tools that inevitably set the benchmark of what Search should deliver.
IMAGINARIUM LET’S PLAY SERIOUSLYBlog Post
13 September 2016
EmpathyBroker’s site search engine has been implemented few weeks ago in 15 languages and we can see already results in just 15 days conversions metrics have notably risen. Magic? No. We prefer call it FINDABILITY; almost 20% of users that have typed a keyword on the new site search clicked on a product.
Which KPIs do you need to succeedBlog Post
08 September 2016
As soon as we start developing a marketing strategy, we need to create our measurable concepts, as well as monitoring and planning concepts. This is highly important because having these ‘structured’ strategy, we can analyse and measure our goals and see if we are having success or failing. At this point is when KPIs appear. Key Performance Indicators are those variables that we consider strategic for our model of business.
PROMOFARMA, WHAT DO YOU NEED?Blog Post
30 August 2016
With more than 30.000 products, PromoFarma’s users were in need of solid search engine that solves urgent and not so urgent demands. Furthermore, users were in need of online reliable drugstore. In this way, EmpathyBroker’s site search engine becomes a fundamental sales conversion tool. FINDABILITY, the power or percentage that a certain keyword can be found by website users, is the main goal in which EmpathyBroker is working hard with PromoFarma.
TOUS, who has a bear has a treasureBlog Post
25 August 2016
Thus, the hippest bear in the world expands a little further to international online market with the launch of its multi-language search engine (English, Catalan, Spanish, French, German, Japanese, Portuguese and Russian) with EmpathyBroker.
Once again, EmpathyBroker is sponsoring MeasureCampBlog Post
23 August 2016
Next Saturday September 17th one of the hottest Digital Marketing events takes place in Madrid. Following the previous success, MeasureCamp comes back to Madrid in it´s third edition, and again, with EmpathyBroker´s sponsorship.
Come with me, dearest brand loversBlog Post
18 August 2016
Being a beloved brand by consumers is the source of happiness of any marketing team. Having a brand lover, an innate brand advocate who knows how to argue the positive side of your company in any conversation in which opponents appear, it is to reach the summit of a great job.
Omnichannel strategies and fashion influencersBlog Post
16 August 2016
By the arrival of eCommerce and social networks, consumers are changing their habits. So much so that according to the report ‘Loads od fashion? The relationship with the omnichannel customer in the fashion sector in Spain. Challenges and Opportunities', elaborated by PwC in collaboration with Coonzoom and Comerzzia, based on interviews and analysis of behavior in social networks of 1,000 consumers aged 16 to 65 years, 40% of consumers follow an omnichannel process of purchasing decision and 18% of fashion online purchases are through mobile devices (up to 50% in some brands).
How to adapt Pokemon Go psychologie to our eCommerceBlog Post
11 August 2016
Pokemon GO fever is trending topic this summer (leaving apart the dreaded ‘summer song’). Since this augmented reality game became a social phenomenon, detractors and zealots have emerged to discuss about it. Social Networks are fuming and the popularity of the game increases even when people love it or hate it.
Search, compare and clickBlog Post
09 August 2016
For recently years, ecommerce is continually growing and its evolution is exponential. According to the latest study by the National Commission Markets and Competition (CNMC) between April and June 2016 approximately 69.5 million e-commerce transactions were made, which means an increase of 23% compared to the previous quarter.
MEDIA MARKT THE PURSUIT OF HAPPINESSBlog Post
05 August 2016
So that with Media Markt being happy costs so little is something already knew. But now that EmpathyBroker is part of this electronics giant’s life, finding what you are looking for costs so little too.
EmpathyDay 2016Blog Post
By Angel Maldonado on 18 April 2016
Could not feel happier and prouder after our 2016 EmpathyDay. This year everyone gathered in Asturias, celebrating our new team and offices in Gijon Technology Park.
The evolution of Merchandising tools Kill the Form and PlayBlog Post
By Angel Maldonado on 29 March 2016
Many tools are available to reduce the distance between People and Data in bi-directional ways. These tools can be grouped in three distinctive types User tools Data tools Business tools User tools explicitly allow a User to filter, relate, arrange, spell-check or refine their queries.
Self managed development teamsBlog Post
By Angel Maldonado on 02 February 2016
At EmpathyBroker we believe in the self, in the immense power contained in hope and self determination to resolve every challenge, one by one, one after another. Hierarchical structures, in our view, offer no value and in fact undermine self management. Development teams shall be given the right to control the work they do. Such responsibility implies accountability.
Announcing the new EmpathyBroker PlayBoardBlog Post
By Angel Maldonado on 08 January 2016
Our new PlayBoard will co-exist with the current version (v3) of our Dashboard, however our new admin tool is conceived as a Game, fulfilling a set of key use cases in SiteSearch and eCommerce Search management from a Gaming perspective.
My Three Kings EpiphanyBlog Post
By Angel Maldonado on 06 January 2016
Today January the 6th is the day Christians celebrate the arrival of the Three Kings and with it the end of the festive Christmas season. This day is celebrated as...
Monobrand vs Multibrand positioningBlog Post
11 March 2015
Since the Internet was introduced as a new media, it seamed advertising would be easier and cheaper from then on, in comparison with offline media.