What is about?
Use the Empathy Tagging API to capture the interactions of your customers with either the search engine or the site navigation menus (or both!). The data collected in this way forms the basis of Empathy’s contextual and analytics services and API’s.
The following interactions can be tracked using Empathy’s Tagging API:
- Search tagging events are used to track interactions with the search engine and the results page: query, click, wishlist, add2cart, and checkout.
- Browse tagging events are used to track interactions with the site navigation menus and category pages: category view, product view, add2cart and checkout.