Tag Manager Integration

Empathy tagging is integrated with the tag managers shown, if you’re using other tag manager, please select other tag managers option.

Empathy has its own Custom Templates developed for GTM. Click on them to download:

• Empathy Co Search Query Template: Use this template to define a query tag within Google Tag Manager
• Empathy Co Search Interactions Template: Use this template to define a tag in GTM for each interaction event (click, wishlist, add2cart and checkout).

Once downloaded, follow the instructions in the video below to import the Custom Templates in GTM and to use them to define new tags:

Coming soon

It is possible to integrate the tagging into any other tag manager just by wrapping one of the available tagging instrumentation methods (REST API or Empathy JS Library) as custom tags:

• CUSTOM TAG 0: If you are using the Javascript libary, include the custom tags to do the proper initialisation.
• CUSTOM TAG 1: Should wrap a query event.
• CUSTOM TAG 2 onwards: Should wrap click, wishlist, add2cart & checkout events.