Tag Manager Integration

Created by Lara Menéndez · last update June 6, 2019

What is about

Empathy tagging is integrated with the tag managers shown, if you’re using other tag manager, please select other tag managers option.


Google Tag Manager Instrumentation

Empathy has its own Custom Templates developed for GTM. Click on them to download:

Once downloaded, follow the instructions in the video below to import the Custom Templates in GTM and to use them to define new tags:

Tealium iQ Instrumentation

Coming soon

Other Tag Manager Instrumentation

It is possible to integrate the tagging into any other tag manager just by wrapping one of the available tagging instrumentation methods (REST API or Empathy JS Library) as custom tags: