Browse Tagging

Created by Lara Menéndez · last update June 6, 2019

What is about

Browse tagging purpose is the tracking of the interactions in product category pages. All the information collected is used for Empathy’s contextual and analytics services. In this page, all the events which should be tracked and the enabled instrumentation methods are described.

Events to track

  • Browse Category: triggered at the moment any category page is loaded.
  • Browse Product: triggered when any product is selected in the category.
  • Browse Add to Cart: triggered when any product is added to cart from category page.
  • Checkout: triggered when any product selected from the tracked category page is finally purchased.

Instrumentation methods

  • Empathy REST API: this method allows event tracking through performing GET requests to the endpoints enabled for each of the events described above.
  • Empathy JavaScript Tagging Library: this method allows event tracking through function calls to the functions defined for each of the events described above.