Tag Manager Integration

Created by Lara Menéndez · last update June 6, 2019

What is about

Empathy tagging is integrated with the tag managers shown, if you’re using other tag manager, please select other tag managers option.

gtm-logo
tealium-logo
tag-manger-logo

Google Tag Manager Instrumentation

Empathy has its own Custom Templates developed for GTM. Click on them to download:

Once downloaded, follow the instructions in the video below to import both tags as Custom Templates in GTM:

Here the reference of all the parameteres requested in the tag.

Tealium iQ Instrumentation

Coming soon

Other Tag Manager Instrumentation

If you want to integrate tagging using your current tag manager, the implementation will pass for implementing one or the two methods available (JavaScript or API rest) inserting the following custom tags:

  • CUSTOM TAG 1: To insert Empathy JS Library. This tag won’t be necessary if REST API integration is performed.
  • CUSTOM TAG 2: Fired when query event occurs. It should perform query request or execute query JS function.
  • CUSTOM TAG 3 onwards: Fired when each event click, add2cart, add to wishlist, checkout occurs. Each of them should perform the associated interaction request or function call.