Context
Overhaul profiling from personalisation by providing a truly anonymised yet contextual experience
Invoke ContextAPI and deliver Contextual Relevancy models that respect privacy by design
The perfect set of relevant results depends on context.
User A
User B
Every query, click and purchase from each consenting visitor generates a signal. These signals – user, query and category – are collected, processed, filtered and transformed into actionable intent insights.
UserContext API
EmpathyContext API uses these insights to build highly relevant, unique and personalised results so you can create dynamic and intuitive digital experiences.
User's Affinities
User's Preferred Categories
Last Viewed and last Purchased By User
QueryContext API
Infers search intent patterns for every single query by analysing collective behaviour. Self-learning algorithms designed to keep Search always relevant and to automatically produce fresh merchandising recommendations without any manual work.
Top section per queries
Combined query results
CategoryContext API
Tracks all users on page behaviour, detects patterns and helps you automatically surface relevant products and content for future visitors.
Top section per queries
Combine user affinity and category context suggestions
