Vodafone Case Study
After a complete overhaul of the search experience at Vodafone.es, a new set of designs and additional functionality and enhancements were identified and successfully applied.
Multivariate Testing Overview
MVT (Multivariate Testing) is a new search tool available in the Empathy Playboard to be able to test different actions and variables within multiple search and navigation scenarios.
Tuandco Case Study
With a broad catalogue of products and DIY tutorials, getting search right is key for Tuandco.com, especially as it alone generates 30% of total revenue. Adding empathy’s Interface and additional search features led to see significant improvements in the search experience.
Image Recognition turns the once incredible possibility of buying a product using just a photo into a reality. Our overview explains this new technology and its benefits, for both retailers and consumers, to enhance and simplify the search experience.
The Future of eCommerce
Our consumer research study explores the behaviours, attitudes and aspirations of online shoppers, how they'll shape the future of eCommerce and how retailers can fulfil their potential in an increasingly digital world.
Special Dates Guide
55% of consumers now prefer to shop online and even more so on special retail dates like Christmas and Black Friday. Our guide explores the different types of Special Dates with tips to create more tailored and targeted digital experiences.
Search Use Cases
Search is the 3rd most important aspect of an eCommerce site so it's vital retailers get it right. Our new Search Use Cases provides tips, features and illustrations to create more joyful discovery experiences.
Casa del Libro Case Study
Through understanding user behaviour and re-designing the customer experience, Casa del Libro significantly increased key metrics in a short timeframe, improving the search and site experience, the findability of products, the length of visits as well as adding significant value to sales and revenue.
Adore Me Case Study
The top underwear and lingerie eCommerce start-up created a more desirable omnichannel user experience as well as increasing the findability of products, customer satisfaction, revenues and conversions. Our customisable dashboard also allows AdoreMe to control and adjust product placement and ranking in line with their strategic objectives.
Empathy Corporate Overview
The Retail industry and search are evolving, find out more about how our approach tackles today’s challenges in a unique and human way. Creating joyful shopping moments that make users feel good and understood in a way that's clear and transparent.
GDPR Compliance in Commerce Search and Browse
Find out more about GDPR and how it affects eCommerce Search and Browse, what it means in real terms, the best ways to be compliant and how to go beyond GDPR to turn this critical turning point into an opportunity.
Improving Search Relevancy
Search is so much more than just a simple match against a product catalogue. It should go deeper and be more relevant, meaningful and personalised. That’s why our approach combines and integrates three important techniques.
Desigual Case Study
By making improvements and optimisations to the leading Spanish retailer's site search with additional functionality, improved product display and tagging as well as increased categorisation, Desigual was able to see huge boosts in search volumes (+65%), the findability of products (+35%), CTRs (+20%) and revenues (+21%).
Handling GDPR Compliance and Beyond
Our guide to understanding how GDPR affects and changes the way companies need to interact with consumers, the impact on Search and Browse technology and how to go beyond compliance and turn this new regulation into a positive differentiator.
Best Practices for Managing Search
Our 7 step guide to search optimisation looking at Data, Opportunities, No Results Queries, Synonymise, Equalize, Redirect Links and Boosts to improve and enhance your customers search experience.
Business Case for Search
This white paper explains how to calculate the expected return on investment of a good site search solution. It shows how to build a robust calculation from existing site performance metrics to help make an informed data-driven decision about the value that search can add to your online organisation.
Findability and Search Joy
Search can be one of the coolest parts of a store and it can also be the most annoying. This paper looks at using a customer-focussed approach to the complex, multi-dimensional problem of search and measuring success by also placing the customer at the centre and moving away from traditional metrics that don't focus enough on the user experience.
Site Search Analytics
People have one thing in common: they are all unique. This means that people will search in lots of different ways and a good onsite search engine must be able to deal with this. This paper examines this challenge and how analytics can drive a findability strategy that measures performance against objectives.
How to design an awesome No-results page
No Results needn't be your enemy. Yes, no-one wants to land on a No Results page but they can offer useful insights into customer trends and indicate where site improvements are needed. Here we provide a set of useful wireframes and references on how to learn from and minimise No Results pages.