Context

Overhaul profiling from personalisation by providing a truly annonymised yet contextual experience

Invoke ContextAPI and deliver Contextual Relevancy models that respect privacy by design

The perfect set of relevant results depends on context.

User A

Ariana mobile

User B

Susan mobile

Every query, click and purchase from each consented visitor generates a signal. These signals – user, query and category – are collected, processed, filtered and transformed into actionable intent insights.

Empathy Context Diagram

UserContext API

EmpathyContext API uses these insights to build highly relevant, unique and personalised results so you can create dynamic and intuitive digital experiences.

User's Affinities User's Preferred Categories Last Viewed and last Purchased By User

QueryContext API

Infers search intent patterns for every single query by analysing collective behaviour. Self-learning algorithms designed to keep Search always relevant and to automatically produce fresh merchandising recommendations without any manual work.

Top section per queries Combined query results

CategoryContext API

Tracks all users on page behaviour, detects patterns and helps you automatically surface relevant products and content for future visitors.

Top section per queryes Combine user affinity and category context suggestions

Would you like to see Context in action?