At Empathy our obsession with search goes beyond the technology we build. For us, the search experience is about creating emotion and joy, as such we’re constantly looking at how to make search more irresistible, whether that be through the design, the technology or the analysis.
This is where data and insights take a key role. Understanding and learning from user behaviour and experiences not only generates ideas but produces more informed and strategic business decisions.
Learn how your search is performing, your customers are behaving and how to fully leverage and capitalize on your data assets to enrich user interactions and create happy customers.
About this Squad
Partnering with Empathy’s Insight Squad accelerates the on-boarding of Data Visualisations to your Products. We’ll partner to explore core metrics and KPIs, at search and product performance, No Results pages, findability, global comparisons and seasonality.
What are you going to achieve?
Introduction to Search Experience Insights
- Role and significance of metrics.
- Visualisations, Reporting and Insights in Search, Browse and Discovery.
Data for Dreammakers
- Search KPI’s.
- Tracking events.
- Trends, relationships and algorithms for KPI’s.
Metrics and Reporting
- Metrics and dimensions.
- Data processing and architecture techniques.
Visualisations for Storytellers
- Key factors and questions before designing a search visualisation.
- The technology behind the scenes.
“Empathy's Teams for design and experiences covered everything from the search engine to reporting, the user interface to the user experience, and it was not only enjoyable but inspirational. We learnt an incredible amount and look forward to taking this back to our customers as well as working alongside empathy.co collaboratively in the future. We’d thoroughly recommend partnering with Empathy's Squads and Teams.”
“Empathy's Experience Squad is insightful, inspirational and agile in developing and scaling our Products.”
“Lots for us to take away, from the culture within which Empathy operates to their passion for search. We’ve built a great foundation for the future.”
“Empathy’s Squads opened our minds to new ideas through a deeper understanding and analysis of our own site as well as a greater awareness of industry trends and innovations. It was both informative and energetic, and we came away with renewed enthusiasm and ideas. An excellent and very worthwhile session.”
“Our new site search engine is awesome! We’re now able to guide our visitors to the right products or information easily, effortlessly and elegantly, and this is just the beginning.”