No Results: Go Beyond the Keywords and Find Out your Users' IntentionsBlog Post
By Lara Menéndez on 18 September 2019
The understanding of your site visitors’ intent is one of the most delightful parts of search data analysis. Caring about the most wanted products in your e-commerce adds a great deal of value to your analysis but, what happens with those frustrated search intentions?
Back to School, searches by number make the differenceBlog Post
By Lara Menéndez on 11 September 2019
We have checked the searches made in one of our bookstore customers, and we have seen how searches by reference number, in this case ISBN (International Standard Book Number), have been heavily increasing during July in Spain.
So... tell me what you want, what you really, really want!Blog Post
By Álvaro Panizo on 10 September 2019
In software development and computer systems there has always been a conflict between the little “humanity” of the engines and the interactions with it. Social analysis brings us an undeniable...
7 Simple Steps to Write a Better API Using Spring Boot that You Should KnowExternal Reference
By Cristian González on 19 August 2019
Here some advice that I consider essentials when programming a Spring Boot application. All of them are based on my experience working with that and are subjective of course, let’s go for it.
Using Real-Life Pictures Into Data VisualisationsBlog Post
By Yoss Gallego on 30 July 2019
The world of data visualisations has been evolving heavily during the last years. The incursion of pictures and real-life images into data visualisations can make them more expressive and emotional.
24 July 2019
Activate Conference kicks off on Monday 9th September in Washington DC. It brings together participants from a variety of backgrounds, all sharing a common interest in exploring the power of Search and AI.
The Summer’s Most Sought After Supermaket’s ProductsBlog Post
By Germán Heredia on 22 July 2019
Looking at data from supermarkets within Spain, online searches for fans, swimming pools, sun loungers and BBQs soared with increases during the month of June of 249%, 126%, 26% and 7%, respectively.
MVT: Test, Analyse and Optimise Your Search ExperienceBlog Post
By Pedro Facal on 17 July 2019
MVT (Multivariate Testing) is a new search tool available in the Empathy Playboard to be able to test different actions and variables within multiple search and navigation scenarios.
Precious Data: Introduction to the Beacon APIBlog Post
09 July 2019
On today's post, we are going to introduce the Beacon API which provides a way to schedule asynchronous and non-blocking requests to a web server.
The Future of Retail will be TextlessBlog Post
By Angel Maldonado on 03 July 2019
Over the past few years, the way we communicate and the channels we use have changed and evolved dramatically. We’ve seen a move away from text and a significant rise in image, visual as well as voice content alongside the technology that propels it.
Searches Double in the UK and Quadruple in Spain as the Summer Sales get underwayBlog Post
By Germán Heredia on 28 June 2019
The long-anticipated Summer Sales kicked off in the UK last week with Spain following suite this week as they continue around the world until the beginning of July. The summer...
By Jorge Soto on 27 June 2019
Experience Fighters is the annual meeting for innovators and experts in user experience and, with more than one thousand attendees, it’s clearly the main event of its kind in Spain.
Quality Assurance & Release Management should be FRIENDSExternal Reference
By Jorge Gabriel on 21 June 2019
These processes of quality assurance and release management are closely linked within software development. They are two branches that collaborate closely with each other and often end up converging in the same team or person.
19 June 2019
MICES brings together participants from a variety of backgrounds, all sharing a common interest in eCommerce search
Applying synonyms: choose well and increase the findability of your site!Blog Post
By Álvaro Panizo on 18 June 2019
When navigating an eCommerce store’s catalogue and looking for a specific product, there may well be products that should appear in the results list as they have similar characteristic values to those of the query intent, but that don’t appear. This is often due to their pre-defined values not matching with the query valu
Empathy Data Integration: the next step for your Search ReportingBlog Post
By Lara Menéndez on 13 June 2019
Would you like to enhance your current Search Performance Reports? Over the last few months we’ve shared some hints and tips on the Empathy metrics that can be interesting to analyse alongside data from your current Analytics tool (Google Analytics, Adobe Analytics). This offers a way to have more meaningful insights about your search performance.
Empathy Day 2019: Being Creative HumansBlog Post
By Germán Heredia on 12 June 2019
As summer is approaching and the half way mark of the year, our teams from across Spain and the UK got together to reflect, review our kick-off goals, our progress and accomplishments while pausing to look ahead.
Harry Potter, Game of Thrones and Megan Maxwell are the most sought-after books as the annual Book Fair gets underway in MadridBlog Post
11 June 2019
As Madrid’s annual book fair goes into its second week at the Parque de El Retiro in the Spanish capital, the attention of Madrileños is once more turned to the latest literary sensations, creating a unique opportunity for booksellers.
How can you truly understand what your customers want?Blog Post
By Borja Santaolalla on 04 June 2019
eCommerce site’s search engine can also be a key tool to understand what customers want and a means to discover their needs. In fact, it’s one of the most powerful conversational tools on an eCommerce site as shoppers are telling the store exactly what they’re looking for, making it the best way to know customer’s interests, interpret them and react with actions within the catalogue.
Brutalist websites: Going out of our comfort zoneBlog Post
By Paula Natal on 29 May 2019
During the last few years, we started seeing webpages that reminded us of the first websites from the 80s and 90s, being either full of text with no photos or having “too many” gif animations and hover effects.
Now Visualisation, access your search data in real-timeBlog Post
By Germán Heredia on 22 May 2019
The Now visualisation is one of the most popularly used data visualisations. As you may well be aware, it shows trending search queries to quickly and easily identify performance in terms of the frequency of typed queries, clicks and, importantly, no results.
Highlight Products with BoostsExternal Reference
By Roberto Fernández on 21 May 2019
Boost is a very handy tool that enables us to modify the position of one or several products on the result list. You can simply choose a product or keyword to improve its position within the results grid
The Battle of the Retail SexesBlog Post
By Angel Maldonado on 15 May 2019
Men and women want very different things – although I am of course only going to touch on this purely from a retail perspective!
Introducing empathy.coBlog Post
By Angel Maldonado on 08 May 2019
From today empathy.co is the new brand that will replace EmpathyBroker and www.empathy.co is where this new identity will be hosted.
Five minutes with…. LovelybikesBlog Post
By Borja Santaolalla on 07 May 2019
We caught up with Diego Fernández who’s Digital Manager at Lovelybikes to get his thoughts on some of the merchandiser tools we’ve been talking about recently and to ask him to share some of his insights and learnings over the years.
Create Beautiful Moments of Joy this Mother’s DayBlog Post
By Olalla Salazar on 03 May 2019
Mother’s Day is one of the most important dates in the annual calendar for some eCommerce sites as they experience huge increases in online searches and sales leading up to the big day.
Fun with TypesExternal Reference
By Javier Iglesias on 02 May 2019
UX Design Tips for an eCommerce Experience filled with EmpathyExternal Reference
By Yoss Gallego on 30 April 2019
eCommerce sites have taken the high street and more traditional shopping by storm and you can now find literally any kind of shop online.
The Quest for Holy Grail Part 2: User IntentExternal Reference
By Germán Heredia on 26 April 2019
Last year I started a trilogy of articles to share the path we’ve taken, and the discoveries we’ve made, in the quest to find search happiness, starting by looking at the search journey.
Introducing the ‘all-in-one’ Search Performance VisualisationBlog Post
By Germán Heredia on 23 April 2019
We continue to explore the Daily Dist Report and another useful visualisation; Search Performance. One of the key, and incredibly useful, features of this visualisation is the way it easily highlights and draws comparisons between behaviour and performance across various devices.
Make sure this Easter is egg-stra specialBlog Post
By Borja Santaolalla on 16 April 2019
As we make the final preparations this week for the long Easter weekend, we thought we’d take a look at not only the impact of this period on eCommerce but also the different traditions and shopping habits it generates. Looking at not only the differences from one country to another but also the variances in customs and traditions regionally too.
10 Common Errors Every Tester Should Look out ForExternal Reference
By Jorge Gabriel on 11 April 2019
Software quality tests are designed to validate the stability, speed, and scalability of a tested program’s characteristics. This is done in order to ensure that the program operates perfectly as expected and to establish possible areas for improvement.
Become a mind reader: Predict your users’ next moves with Next QueriesBlog Post
08 April 2019
After a user has submitted a query, the Next Queries service is able to present them with a new set of suggested queries that are related to the initial one. This service makes educated predictions as to what the user may want to do next.
Why the Now Visualisation is whipping up a storm, a bubbly oneExternal Reference
By Germán Heredia on 05 April 2019
The simplicity, meaningfulness and instantaneity of presenting real-time searches in little bubbles to spot trends and create a clear picture of what’s happening at that very moment in the online store is not only incredibly useful but mesmerising and fascinating.
Turn your No Results Queries into OpportunitiesBlog Post
By Borja Santaolalla on 03 April 2019
No Results pages present a massive roadblock to any search journey. They cause frustration and, more often than not, they are the main reason a customer chooses to leave a site.
Behind Seasonal Keywords VisualisationBlog Post
By Germán Heredia on 19 March 2019
Seasonal Keywords is the visualisation for you if you need to observe the behaviour of particular terms within a seasonal framework or when you need to make comparisons between the performance of two different terms. Of course, you can also always resort to the previously mentioned Stats API reports to retrieve the particular data or details you need for your own search performance analysis.
Adapt and Anticipate Create an Instant Search experience that performsBlog Post
12 March 2019
As context awareness has become a key differentiator for brand experiences, search has become all about anticipation and adaptation. It helps make users feel special and understood. It’s often thought that the best way to achieve this is to provide greater degrees of personalisation.
Build a cheaper, more flexible VPN solution on AWS with our open-source OpenVPN Certificate AuthorityExternal Reference
11 March 2019
Today we’re open-sourcing our in-house OpenVPN Certificate Authority and management platform. Built on AWS with serverless technologies, it has proven to be a reliable, easy to use and secure platform. With this open-source release we hope it can be useful to others as well.
So why is it that there are so few women in Tech?External Reference
08 March 2019
It’s a universally acknowledged and, neither hidden nor denied, fact that women are vastly under-represented in the Tech industry. The figures from every continent and within every segment speak for themselves.
Use Links to promote key products with the Empathy PlayboardBlog Post
By Borja Santaolalla on 06 March 2019
'Links' is part of the Empathy Playboard. It’s a powerful tool for associating relevant content to the intent of specific queries. It’s super easy to use. You just copy/paste a URL into the Links section of Playboard and add your desired keywords.