Exploring the User JourneyBlog Post
By Lucía de Espona on 21 January 2020
Knowing how the customers search through a site is important to improve their shopping experience. For this purpose, a key concept is employed: the "user journey", defined as the user’s sequence of search queries during a session on a site.
Be Immersed in EmpathyBlog Post
By Borja Santaolalla on 15 January 2020
I‘m so happy to introduce Experience Empathy, a new way of exploring trust and transparency among Empathy and its customers and partners. It is a great opportunity to get to know Empathy.co up close, but Experience Empathy also is the best starting point for building reliable and trustworthy relationships.
Empathy Interface team realizes a world of possibilitiesBlog Post
08 January 2020
Tajes manages day-to-day Empathy Interface implementations for multiple customers, as he strives to deliver the best frictionless search and discovery tools for each client.
Feel The FutureBlog Post
By Angel Maldonado on 31 December 2019
2019 contains interesting clues to help us sketch what 2020 might mean to the companies we represent and the responsibilities we hold.
MyData Madrid: A vision shifting the e-commerce search towards decentralizationExternal Reference
By Alejandro Juan on 18 December 2019
After speaking at #MyDataMadrid Meetup, Alejandro Juan provides his vision about the Solid Project at Empathy.co and the shift towards decentralization on the e-commerce search.
FoodDiscovery#2 - Ethical Search: Designing an irresistible journey with a positive impactExternal Reference
By Borja Santaolalla on 04 December 2019
Brands in the grocery industry (i.e. supermarkets and consumer packaged good brands in their D2C channels) start building meaningful relationships with their customers based on trust and integrity.
What I learned at the 18º QA&Testing conferencesExternal Reference
By Jorge Gabriel on 02 December 2019
At the end of October I had the pleasure of attending the International Conference on Software Testing and QA in the wonderful city of Bilbao. The conference consisted of 18 presentations divided into seven thematic tracks, two tutorials, two special readings and three keynotes
How Progressive Discovery Transforms the Search ExperienceBlog Post
By Jorge Soto on 27 November 2019
Guiding the user to decide the next steps and to control their own discovery journey is sometimes complex, as the number of different paths and interactions can be overwhelming.
Fire up Empathy.co Tags in Google Tag Manager!Blog Post
By Lara Menéndez on 20 November 2019
Empathy.co tag templates are now available on Google Tag Manager . You can add them to your GTM workplace to collect all your Search data.
Looking Beyond SearchBlog Post
By Cristian González on 12 November 2019
Discovery Wall, the new feature to enrich search suggestions and show the right ones for each user. Here we explain, from a backend perspective, how easy it is to integrate, and the brilliant results.
Empathy.co Appoints Leonardo Menezes as New Chief Technology Officer and Member of the Executive BoardAnnouncement
11 November 2019
Leonardo Menezes as Chief Technology Officer (CTO) to join the Executive Board of Empathy.co. His role will be strategic in leading the Empathy technology core and the products delivered through it.
The Search as a Guide to Fulfil DreamsBlog Post
By Borja Santaolalla on 05 November 2019
With brand-new Empathy Search and Discovery features to share, Empathy.co was at Meet Magento Spain 2019. On this occasion, it was our own client Pronovias.com who presented their recently revamped search experience.
Empathy.co Appoints Alistair Groves as New Chief Product Officer and Member of the Executive BoardAnnouncement
04 November 2019
Alistair Groves as first-ever Chief Product Officer (CPO) to join the Executive Board of Empathy.co. He brings 12 years of international experience in commerce Search, Customer Experience and Product Management.
Visual Facets: The Forefront of Search and DiscoveryBlog Post
By Jorge Soto on 28 October 2019
Filters and facets are still a pending subject for many e-commerce sites when trying to deliver a more frictionless, dynamic and delightful experience. However, great examples of visual search are inspiring sites to act. Visual Facets are an alluring new forefront of UX that reaches customers’ hearts.
Let’s get connected: Empathy.co is now available in Google Data StudioBlog Post
By Lara Menéndez on 22 October 2019
Over the last few months we’ve shared some hints about how Empathy data may be integrated with Google Data Studio (DS). Now we’re glad to announce that Empathy.co has officially taken advantage of the DS Community Connector under the Google Developers program to create its own Data Studio connector!
Frontend CacheBlog Post
By Iván Tajes on 14 October 2019
We, at Empathy.co, have created a cache system to reduce redundant browser requests and the workload of our backend API’s.
The new role of the search box in grocery shoppingBlog Post
By Borja Santaolalla on 08 October 2019
Online grocery shopping can be quite a frustrating. Can food shopping be transformed into a more valuable task to do online that goes beyond purely restocking my last purchases?
Dieter Rams: 10 principles of Good Design in a digital worldBlog Post
By Jorge Soto on 23 September 2019
Rams was primarily the creative leader of Braun and responsible for many timeless technology pieces that keep influencing a lot of popular devices we daily use.
No Results: Go Beyond the Keywords and Find Out your Users' IntentionsBlog Post
By Lara Menéndez on 18 September 2019
The understanding of your site visitors’ intent is one of the most delightful parts of search data analysis. Caring about the most wanted products in your e-commerce adds a great deal of value to your analysis but, what happens with those frustrated search intentions?
Back to School, searches by number make the differenceBlog Post
By Lara Menéndez on 11 September 2019
We have checked the searches made in one of our bookstore customers, and we have seen how searches by reference number, in this case ISBN (International Standard Book Number), have been heavily increasing during July in Spain.
So... tell me what you want, what you really, really want!Blog Post
By Álvaro Panizo on 10 September 2019
In software development and computer systems there has always been a conflict between the little “humanity” of the engines and the interactions with it. Social analysis brings us an undeniable...
7 Simple Steps to Write a Better API Using Spring Boot that You Should KnowExternal Reference
By Cristian González on 19 August 2019
Here some advice that I consider essentials when programming a Spring Boot application. All of them are based on my experience working with that and are subjective of course, let’s go for it.
Using Real-Life Pictures Into Data VisualisationsBlog Post
30 July 2019
The world of data visualisations has been evolving heavily during the last years. The incursion of pictures and real-life images into data visualisations can make them more expressive and emotional.
24 July 2019
Activate Conference kicks off on Monday 9th September in Washington DC. It brings together participants from a variety of backgrounds, all sharing a common interest in exploring the power of Search and AI.
The Summer’s Most Sought After Supermaket’s ProductsBlog Post
By Germán Heredia on 22 July 2019
Looking at data from supermarkets within Spain, online searches for fans, swimming pools, sun loungers and BBQs soared with increases during the month of June of 249%, 126%, 26% and 7%, respectively.
MVT: Test, Analyse and Optimise Your Search ExperienceBlog Post
By Pedro Facal on 17 July 2019
MVT (Multivariate Testing) is a new search tool available in the Empathy Playboard to be able to test different actions and variables within multiple search and navigation scenarios.
Precious Data: Introduction to the Beacon APIBlog Post
09 July 2019
On today's post, we are going to introduce the Beacon API which provides a way to schedule asynchronous and non-blocking requests to a web server.
The Future of Retail will be TextlessBlog Post
By Angel Maldonado on 03 July 2019
Over the past few years, the way we communicate and the channels we use have changed and evolved dramatically. We’ve seen a move away from text and a significant rise in image, visual as well as voice content alongside the technology that propels it.
Searches Double in the UK and Quadruple in Spain as the Summer Sales get underwayBlog Post
By Germán Heredia on 28 June 2019
The long-anticipated Summer Sales kicked off in the UK last week with Spain following suite this week as they continue around the world until the beginning of July. The summer...
By Jorge Soto on 27 June 2019
Experience Fighters is the annual meeting for innovators and experts in user experience and, with more than one thousand attendees, it’s clearly the main event of its kind in Spain.
Quality Assurance & Release Management should be FRIENDSExternal Reference
By Jorge Gabriel on 21 June 2019
These processes of quality assurance and release management are closely linked within software development. They are two branches that collaborate closely with each other and often end up converging in the same team or person.
19 June 2019
MICES brings together participants from a variety of backgrounds, all sharing a common interest in eCommerce search
Applying synonyms: choose well and increase the findability of your site!Blog Post
By Álvaro Panizo on 18 June 2019
When navigating an eCommerce store’s catalogue and looking for a specific product, there may well be products that should appear in the results list as they have similar characteristic values to those of the query intent, but that don’t appear. This is often due to their pre-defined values not matching with the query valu
Empathy Data Integration: the next step for your Search ReportingBlog Post
By Lara Menéndez on 13 June 2019
Would you like to enhance your current Search Performance Reports? Over the last few months we’ve shared some hints and tips on the Empathy metrics that can be interesting to analyse alongside data from your current Analytics tool (Google Analytics, Adobe Analytics). This offers a way to have more meaningful insights about your search performance.
Empathy Day 2019: Being Creative HumansBlog Post
By Germán Heredia on 12 June 2019
As summer is approaching and the half way mark of the year, our teams from across Spain and the UK got together to reflect, review our kick-off goals, our progress and accomplishments while pausing to look ahead.
Harry Potter, Game of Thrones and Megan Maxwell are the most sought-after books as the annual Book Fair gets underway in MadridBlog Post
11 June 2019
As Madrid’s annual book fair goes into its second week at the Parque de El Retiro in the Spanish capital, the attention of Madrileños is once more turned to the latest literary sensations, creating a unique opportunity for booksellers.
How can you truly understand what your customers want?Blog Post
By Borja Santaolalla on 04 June 2019
eCommerce site’s search engine can also be a key tool to understand what customers want and a means to discover their needs. In fact, it’s one of the most powerful conversational tools on an eCommerce site as shoppers are telling the store exactly what they’re looking for, making it the best way to know customer’s interests, interpret them and react with actions within the catalogue.
Brutalist websites: Going out of our comfort zoneBlog Post
By Paula Natal on 29 May 2019
During the last few years, we started seeing webpages that reminded us of the first websites from the 80s and 90s, being either full of text with no photos or having “too many” gif animations and hover effects.
Now Visualisation, access your search data in real-timeBlog Post
By Germán Heredia on 22 May 2019
The Now visualisation is one of the most popularly used data visualisations. As you may well be aware, it shows trending search queries to quickly and easily identify performance in terms of the frequency of typed queries, clicks and, importantly, no results.
Highlight Products with BoostsExternal Reference
By Roberto Fernández on 21 May 2019
Boost is a very handy tool that enables us to modify the position of one or several products on the result list. You can simply choose a product or keyword to improve its position within the results grid