About us

We believe technology will empower brands to respect the individual, serve the community, and thrive through these relationships.

About us

We believe technology will empower brands to respect the individual, serve the community, and thrive through these relationships.

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Our story

Making ethical, expressive and human-centred digital commerce solutions since 2012.

Angel Maldonado, CEO & Founder

Since he was a child, our rebellious founder Ángel’s dream was to build technology that expressed itself in a way that we could all relate to, and that helped to guide us towards our collective progress and individual fulfilment.

In 2012, his dream became Empathy, and a large family of brands and teammates have grown with us ever since. These collaborations have taught us how human-centred design principles can bring trust and joy to every Search and Discovery experience.

Empathy.co customers

In retail, the ease of finding, discovering and sharing products is crucial to success. Frictionless and joyful experiences give brands the edge over those who merely display products in lifeless grids.

Over the years, we’ve seen the world ebb and flow with economic and societal shifts. We know that sustaining a thriving business rests on how evident its commitment to a positive and trustworthy service is to its customers.

Empathy.co Team

Today, everything we do is driven by the three pillars of Digital Empathy: Trust, Understanding and Joy. We ensure that our clients and their customers feel safe, understood, and happy with every Search.

Empathy Platform

Because of this, we are vehemently opposed to systems built around the trade of personal data, and we work hard to build platforms based on service over spying.

Our ethical commitment

Putting values into action, we’ve extended the pillars of Digital Empathy beyond company boundaries to found the Ethical Commerce Alliance. A rapidly growing industry network of experts committed to protecting privacy and putting ethical values atop business’ agendas.

DISCOVER THE ECA

Ethical Commerce Alliance site

Our people

Exec team
  • Angel Maldonado

    Angel
    Maldonado

    CEO & Founder
  • Borja Santaolalla

    Borja
    Santaolalla

    CXO
  • José Lueje

    José
    Lueje

    CFO
  • Tania Asa

    Tania
    Asa

    Growth Director
  • Germán Heredia

    Germán
    Heredia

    CCO

Empathy academy for students

Academy Fellowships

Want to work with us?

Jobs at empathy
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