Multivariate Testing Overview
MVT (Multivariate Testing) is a new search tool available in the Empathy Playboard to be able to test different actions and variables within multiple search and navigation scenarios.
Tuandco Case Study
With a broad catalogue of products and DIY tutorials, getting search right is key for Tuandco.com, especially as it alone generates 30% of total revenue. Adding empathy’s Interface and additional search features led the hardware store to see significant improvements in the search experience, findability, discoverability, transactions and revenue.
Image Recognition turns the once incredible possibility of buying a product using just a photo into a reality. Our overview explains this new technology and its benefits, for both retailers and consumers, to enhance and simplify the search experience.
The Future of eCommerce
Our consumer research study explores the behaviours, attitudes and aspirations of online shoppers, how they'll shape the future of eCommerce and how retailers can fulfil their potential in an increasingly digital world.
Special Dates Guide
55% of consumers now prefer to shop online and even more so on special retail dates like Christmas and Black Friday. Our guide explores the different types of Special Dates with tips to create more tailored and targeted digital experiences.
Search Use Cases
Search is the 3rd most important aspect of an eCommerce site so it's vital retailers get it right. Our new Search Use Cases provides tips, features and illustrations to create more joyful discovery experiences.
Casa del Libro Case Study
Through understanding user behaviour and re-designing the customer experience, Casa del Libro significantly increased key metrics in a short timeframe, improving the search and site experience, the findability of products, the length of visits as well as adding significant value to sales and revenue.
Adore Me Case Study
The top underwear and lingerie eCommerce start-up created a more desirable omnichannel user experience as well as increasing the findability of products, customer satisfaction, revenues and conversions. Our customisable dashboard also allows AdoreMe to control and adjust product placement and ranking in line with their strategic objectives.
Empathy Corporate Overview
The Retail industry and search are evolving, find out more about how our approach tackles today’s challenges in a unique and human way. Creating joyful shopping moments that make users feel good and understood in a way that's clear and transparent.
GDPR Compliance in Commerce Search and Browse
Find out more about GDPR and how it affects eCommerce Search and Browse, what it means in real terms, the best ways to be compliant and how to go beyond GDPR to turn this critical turning point into an opportunity.