Special Dates Guide

Special Dates Guide

Capitalise on key retail dates by understanding consumer behaviour

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About this resource

eCommerce is highly competitive and to stand out retailers need to create experiences that are individual, that generate emotion, and that make people feel good and connected to a brand.

Special dates are distinct days or periods when customers demonstrate different and singular characteristics, displaying common attributes and specific shopping patterns.

Understanding the unique behaviours on special dates enables retailers to anticipate and predict customer requirements, forecast trends and to detect and capitalise on opportunities. It also allows them to tailor the online journey to fit the exact customer need. It’s a real game changer.

Learn more about the different types of special dates and the characteristics consumers display on each with our Special Dates guide.